My Role: Apparel Design, Graphic Design, Web Design, Creative Direction, Producer, Brand Direction, Social Media Strategy
After a while working in the retail industry, I decided I wanted to do it myself. Seasons 1 & 2 were graphic prints, 3 was cut-and-sew by yours truly, and 4 takes my love of skating to my art. I did everything but take the photos for this one.
I started an apparel company.
In 2015 I spent the summer working in the adidas employee store, looking at design after design that inspired to me as I watched the brand ascend to a new level of fashion, credibility, and quality. I wanted to be a part of it. I wanted to know what it took to make these ideas come alive.
I wanted to know what it meant to build a brand.
So in October 2015, I registered A Decent Apparel Company, LLC with the county and I was in business. In building Decent, I designed every collection, website, logo, graphic, and advertisement. I produced every photo shoot and built an Instagram following 2K strong in a year. I did everything but hold the camera. That being said, without the mentors and friends I had to advise me along the way, this would've failed hard and fast. Decent is a combination of countless hours of work and decades of life experience provided to my by those gracious enough to spend time with me and guide me as I built the brand.
Season 4 Skate Decks
Decent's Instagram: @decent_apparel
Tech Pack Design
Cut - and - Sew Production