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Chevrolet Performance

Category: Print
My Role: Art direction, Graphic Design
I WORKED ON SEVERAL PRINT ADS FOR CHEVROLET PERFORMANCE, CHALLENGED WITH TAKING A RETAIL ASK AND DOING SOMETHING THAT WOULD VISUALLY STAND OUT IN A CLUTTERED RACING MAGAZINE. FROM HERE, THE ADS WERE USED AS REFERENCE FOR ALL FOLLOWING RETAIL ASSETS. WHENEVER POSSIBLE, I TRIED TO BREAK FROM THE TYPICAL PARTS-ON-ASPHALT FORMULA.


 

A comp that didn’t make it to client review for an upcoming ad (hence the latin), but one I liked a lot.