In the world of Starbucks, Winter can be an awkward season. The world is still covered in snowmen and frosted pine trees but November and December get the glory of the season through the Holiday campaign. Our task is to cover some winter magic while focusing on renewal and optimism for the coming year, taking a non-traditional lens on winter while bringing the seasonal drinks to life. Through organic and paid social content, Reels and TikToks, and influencer partnerships we sought to bring some winter magic to your feed.